In their 2018 Data Analytics in the Financial Services Industry report, PwC explains how analytics can power financial service businesses. You can just talk to your phone, prompting a virtual assistant with your voice. You can use the skill to provide general information or specific account information to your customers. It’s a good idea to work with a videographer not only to shoot and edit your videos but to talk through your video content ideas to make sure that they are viable. You might decide to run an event or create a pop up to get customers to engage with you. The great thing about chatbots – and why we highly recommend them – is because they empower the users to be self-sufficient by also offering them solutions that are efficient and quick; providing them with all the information they need to understand your product features and their benefits, etc. That’s where digital marketing for financial services come into play. No bank or credit union marketer has the luxury of ignoring these landscape-altering trends … And if that wasn’t shocking enough. Today, we expect to be able to access our bank accounts at the click of a button on an app, obtain financial advice via online chats, and schedule appointments through booking systems. Content marketing trend 1: Live video. Screenshot from PwC Data Analytics in the Financial Services Industry report. Thankfully, many banks have developed their own user-friendly apps and optimized their websites so that their customers can actively engage without having to physically go to the bank. This will give your customers a different avenue and way of experiencing your services. Single. For example, since 2016, British bank Nationwide has been running financial advertising campaigns featuring poets from multiple backgrounds. “What are your biggest pain points?’ ‘What are they looking for in a financial product at the moment?’ are good questions you can ask them and then take it off from there. Financial advisor company Crediful consistently publishes articles on their blog, offering a wealth of knowledge on money advice from credit to loans and debt. Some companies are combining offline and online experiences to stay relevant as well as keeping communication across multiple platforms. If our hands are too full, that’s not a problem anymore. Here’s Capital One showcasing their cafes and the reasoning behind the initiative. Content Marketing If you have yet to wrap your head around the idea of ordering everything from groceries to your latest gadget online, then brace for more radical transformations currently in the works in the financial industry. Everything has to be instant now. While these are similar to your explainer videos, how-to videos go more in-depth with step by step instructions. ... so investors must stay on top of these trends. Banks and credit unions will … In Q2, most media use remained level with slight rises or falls here or there. Conclusion I know a lot of the stuff I mentioned above isn’t talked about a lot and they aren’t popular marketing topics that everyone wants to hear… but it is the future. … Digital bank, Starling, launched its #FeelGoodAboutMoney hashtag to get people to think about their attitudes towards money and spending. Twitter Facebook LinkedIn Flipboard 0. Engagement data can help you identify the sorts of content that people are interested in and can guide your decision making in creating stronger and more curated content. It is to help shift from a product mindset to a customer-centric one by providing them with a ‘voice’ that answers their queries. Pierre-Loïc Assayag of Traackr Shares Standout Influencer Marketing Trends of 2020 The executive says COVID-19 accelerated trends that were already under way. You might even decide to create some how-to videos which illustrate how customers can use your services. As such, customer experience (and continually evolving digital transformations necessary to keep up), digital expansion and all things identity will also reign supreme as we enter this new set of Roaring 20s. In recent years, both augmented reality (AR) and virtual reality (VR) have become massively popular and are emerging as top trends in marketing. Most banks welcomed 2020 with a familiar strategy: Continue to ramp up digital banking solutions to meet growing consumer expectations, while competing with traditional and fintech banks for customer loyalty. Now, how is it beneficial for financial institutions to have these VAs? However, other methods aren’t to be overlooked, including white papers, reports, eBooks, even questionnaires that can be a form of content marketing. The aim of this video is to allow Nationwide to highlight how they are helping their members during the pandemic to secure their futures. They would have to provide relevant details about their business, needs, interest, etc. don’t mind advertising that comes from or features their favorite personalities? Live video has been growing in popularity in the financial … This data can also be beneficial for building marketing campaigns in multiple ways, from using data to deliver information to customers but also to target specific types of customers with the data collected about them. , PwC explains how analytics can power financial service businesses. Her task was to write down everything she spent over 12 days during the Christmas period to track her spending. A post shared by Charlotte Jacklin (@charlottejacklin), 10 LinkedIn Background Photo Tips That Will Make Your Profile Stand Out, 11 Marketers Reveal Their Best Tips on Being Creative and Productive During Winter. Upon launching this campaign, Sara Bennison, CMO of marketing agency VCCP Media, said that “The voices of ordinary people are rarely heard within financial services advertising today. Subscribe Now Get The Financial Brand Newsletter for FREE - Sign Up Now. You can even get inspired by Deloitte that created a “Back to School” survey in 2019. The longer it takes for a transaction to go through and finish, the more off-putting it becomes. Your comment may not appear immediately. Video content is certainly not something to be overlooked. Looking at advertising alone, these eMarketer predictions show how the duopoly of Facebook and Google dominate paid media investments online, although offline media buys remain important for many larger brands.alfred Trend … Digital channels, social platforms and targeting capabilities are growing at a … For example, the Capital One Cafes target people who usually might find it hard to track their finances are encouraged to take hold of their finances in a dedicated space, making them feel more comfortable and confident to check their spending. Although financial marketing trends are always changing and evolving, one thing still remains the same—building better relationships with customers. In fact, businesses are already using voice-powered search to allow customers to conduct searches. By 2020, 50% of searches are to be done by voice, and with the aid of virtual assistants such as Alexa and Siri, this is going to be much easier. 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