(Photo Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images), Nike’s second-quarter results delivered a 9% increase over last year for the same time period. “NIKE’s strong results during a dynamic environment show the power of staying on the offense,” said John Donahoe, president and CEO, NIKE, Inc. On the earnings call, Nike discussed staying with the current strategy which stresses continued product innovation, initiatives that drive brand strength and increasing memberships in the loyalty program. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within and beyond Nike websites. These cookies allow us to improve the site’s functionality by tracking usage on this website. in Organizational Behavior from University of San Francisco and an A.S. in Fashion Merchandising and Buying from Fashion Institute of Technology. The stock had closed the day down about 0.6%. NIKE Direct) (36.1%); and a … , to focus on the direct-to-consumer market. This pivot allowed Nike to maintain control of the brand and keep close ties with its customers, a strategy called “Consumer Direct Offense”. For more information about this processing of personal data, check our, Nike processes information about your visit using cookies to improve site performance, facilitate social media sharing and offer advertising tailored to your interests. Friend discussed NIKE’s quick response to inventory overages due to closed stores … These include cookies that allow you to be remembered as you explore the site within a single session or, if you request, from session to session. Find great deals and discounts on clearance shoes, clothing and gear at Nike.com. Nike asks you to accept cookies for performance, social media and advertising purposes. © 2020 Forbes Media LLC. despite store closings and restricted occupancy. View the latest NKE financial statements, income statements and financial ratios. To get more information or amend your preferences, press the ‘more information’ button or visit "Cookie Settings" at the bottom of the website. Nike stock fell up to 2% initially, but moved to about unchanged during the conference call. I am a retail pundit, business strategist, speaker and professor. My interdisciplinary education includes an M.B.A. in Strategic Business Administration from Penn State University, a B.S. They help make the shopping cart and checkout process possible as well as assist in security issues and conforming to regulations. On Thursday, the brand had closed at a record-high of $88.01 USD, increasing 32 percent from last … NIKE annual revenue … Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. Update your location? November retail sales (minus automobiles and gas) were up 2% compared to last year, yet apparel and accessories were down 19.2%. NIKE annual revenue for 2020 was $37.403B, a 4.38% decline from 2019. For more information about this processing of personal data, check our Privacy & Cookie Policy. To get more information about these cookies and the processing of your personal data, check our Privacy & Cookie Policy. The company’s sales through Nike Direct expanded 13% over this period. Fourth quarter revenue … Lululemon has a similar strategy in terms of maintaining a deep connection with customers, which has helped the brand weather the pandemic store closings and occupancy limitations. (Photo Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images), striking distance of 2019 levels by October with visits down just 1.9% year over year.” www.placer.ai, EY & Citi On The Importance Of Resilience And Innovation, How Digital Workflows Helped Save Basketball During The Pandemic, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights, Dillard’s And New Orleans Mutually Benefit From Keeping Mr. Bingle Alive And Well. The athleisure brands Nike, Adidas, lululemon and Under Armour, are outpacing the general apparel ... [+] market www.placer.ai. BEAVERTON, Ore., June 27, 2019 - NIKE, Inc. (NYSE:NKE) today reported financial results for its fiscal 2019 fourth quarter and full year ended May 31, 2019. Our strategy is working, and we are excited for what’s ahead.” Nike is very focused on customer engagement and the direct-to-consumer model and views these initiatives, along with continued product innovations, as future drivers of positive financial results into the next year. And though Under Armour raised its full-year earnings targets on the back … Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within and beyond Nike websites. UAA I am an associate professor at Fashion Institute of Technology, Chief Strategy Officer at The Robin Report and CEO/founder of my consulting business. These cookies are required for basic site functionality and are therefore always enabled. We think you are in {country}. Ports? Nike also breaks down the share of revenue from its distribution channels: Sales to Wholesale Customers (63.6%); Sales through Direct to Consumer (i.e. NIKE revenue for the quarter ending August 31, 2020 was $10.594B, a 0.62% decline year-over-year. On a constant-currency basis, Nike’s sales to wholesale customers increased by 6% in fiscal 2019 compared to fiscal 2018. *Minus Autos and Gas. Nike (NKE) posted better-than-expected Q3 fiscal 2019 earnings and revenue after the closing bell Thursday. , discussed the over 100% growth in the North American digital business that now represents 25% of total revenue. Season-to-date February through November, retail sales were up 4.5% and apparel and accessories down 31%. In some cases, these cookies involve the processing of your personal data. Lululemon, which is on a different financial calendar, recently posted 22% revenue growth for its Q3. Try our corporate solution for free! Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. Nike’s ability to speak to the current global sociocultural environment builds its deep emotion with its core customer base. Nike Inc. Cl B Annual stock financials by MarketWatch. Nike stock heads toward record after earnings show a return to sales growth Dec. 18, 2020 at 4:32 p.m. ... First published on July 4, 2019 / 8:45 AM Even though Nike did not disclose the details of declining traffic in stores on the earnings call, Placer.ai can understand where people are shopping by analyzing geolocation data. Become a Nike Member for the best products, inspiration and stories in sport. Third-quarter sales in Nike’s home market, by far its biggest, totaled $3.81 billion in the period ended Feb. 28, short of the $3.85 billion average of estimates. All Rights Reserved, This is a BETA experience. In June 2017, Nike outlined a new strategy to drive growth into the coming decade, which it called Consumer Direct Offense. Whisky’s Pandemic Immunity: Macallan Breaks Launch Record With $2 Million In Orders At Prestige Drinks Retailer Le Clos, Q&A With Moncler’s Remo Ruffini, On Stone Island Partnership, 2021 And Beyond. By continuing to browse our site, you agree to the use of these cookies. However, top athleisure brands have been able to buck both quarterly sales and season-to-date sales trends as compared to apparel markets. Nike outpaced expectations in … De-selecting these cookies may result in seeing advertising that is not as relevant to you or you not being able to link effectively with Facebook, Twitter, or other social networks and/or not allowing you to share content on social media. To get more information about these cookies and the processing of your personal data, check our, You can always change your preference by visiting the "Cookie Settings" at the bottom of the page. Zacks Equity Research December 20, 2019. You may opt-out by. Jul 3, 2019 at 4:57PM ... (which grew North American Nike brand sales 7% last quarter) during its patriotic dilemma. Do you accept these cookies and the processing of personal data involved? Nike’s digital business allows the brand to continue to connect with its members and increase sales ... [+] despite store closings and restricted occupancy. Nike shares, as of Tuesday’s market close, have climbed more than 17% this year. Opinions expressed by Forbes Contributors are their own. BEAVERTON, Ore., Sept. 25, 2018 – NIKE, Inc. (NYSE:NKE) today reported fiscal 2019 financial results for its first quarter ended August 31, 2018 Nike on Thursday reported fourth quarter revenue of $10.2 billion, up 4%, as full year revenue grew 7% to $39.1 billion, according to a company press release. The ability to reach customers digitally has been enhanced through apps, online purchasing, curbside pickup or in-store technologies that help facilitate the shopping and buying experience. View Privacy & Cookie Policy for full details. In 2019, Nike's sales amounted to about 39 billion U.S. dollars. For the current fiscal year, analysts are calling for Nike … Nike has added over 70 million members to its loyalty program this year. View, Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. In the ad, Nike reminds us all of what we are capable of achieving, a timely message that struck a chord with its global customers. Nike’s capex (capital expenditures) have slumped over the past couple of years. As a recognized top retail influencer, I have appearances across many media outlets including NBC Nightly News, Forbes.com, Wall St. Journal, New York Times, Women’s Wear Daily, Reuters, The Washington Post, Fortune, and Chain Store Age. Nike’s sales have been on the rise as the company focuses on selling more of its swoosh-branded sneakers online and on its apps. NIKE revenue for the twelve months ending August 31, 2020 was $37.337B, a 6.26% decline year-over-year. This timeline depicts Nike's sales (or company revenue) worldwide 2005-2019. I am a contributor to Forbes.com, The Robin Report and a member of the BrainTrust for RetailWire. Donahue stated, “Product innovation and brand strength allows us to connect with our customers worldwide.”. NRF Calls For Retail Workers To Get Vaccine First. In some cases these cookies improve the speed with which we can process your request, allow us to remember site preferences you’ve selected. Three years ago, Nike made a significant change in strategy by reducing the number of wholesale distributors, eventually including Amazon Nike stock prices were down more than 5 percent to $82.54 USD as of 2:30 p.m. EST. Major snowstorm bears down on Northeast; ... Nike's annual sales have jumped 7% to more than $39 billion, according to its last quarterly report. NIKE (NKE) Beats Q2 Earnings & Sales Estimates, Stock Down. November apparel and accessories store sales were down 19.2%, however, Nike has been able to buck ... [+] this sales trend. In the Never Too Far Down ad, Nike illustrates its constant ability to understand the plight of its consumers. Nike’s digital business allows the brand to continue to connect with its members and increase sales despite store closings and restricted occupancy. , are outpacing the general apparel market which showed store visits down by 20-38% in November, week-over-week. Could Stores Be Unlikely Winner As Santa Gets Stuck At U.K. Jul 30, 2019 at 9:34PM ... Morgan Stanley expects the market to reach about $355 billion in sales by 2021, ... Nike is also doubling down on innovation. You can always change your preference by visiting the "Cookie Settings" at the bottom of the page. Ethan Chernofsky, vice president marketing of Placer.ai, stated, “Nike visits had pulled within ... [+] striking distance of 2019 levels by October with visits down just 1.9% year over year.” www.placer.ai. A key driver of the increase in digital sales comes from loyal Nike members and the use of the mobile app which grew 200% in the quarter. For more information see our. Ethan Chernofsky, vice president marketing of Placer.ai, stated, “Nike visits had pulled within striking distance of 2019 levels by October with visits down just 1.9% year over year.” The athleisure brands Nike, Adidas, lululemon and Under Armour I teach at Syracuse University in Martin J. Whitman School of Management. Zacks Equity Research. Donahue states, “Fueled by compelling innovative product and global brand momentum, we continue to extend our leadership. Nike said revenues from its direct-to-consumer division amounted to $11.8 billion in fiscal 2019, fueled by a 35% jump in online sales and same-store sales growth of 6%. November Retail Sales Aren’t As Ominous As You Think—Just A Clear Set Of Covid-19 Winners And Losers, Four Trends That Will Shape Retail In 2021, Fueled By E-Commerce Growth, Industrial Leasing Continues To Soar. The connection to the customer is driving sales throughout the pandemic. Sales in North America were down 46% (link) Nike saw the COVID-19 economic contraction as a way to hide a top-line and bottom-line collapse that has very little to do with the … Direct-to-consumer sales were up 32% and digital sales were up 84%. Regardless of these looming threats, Nike has weathered 2019 relatively unscathed, even landing among the top 15 analyst picks among the Dow. NKE To get more information or amend your preferences, press the ‘more information’ button or visit "Cookie Settings" at the bottom of the website. The ad, featuring LeBron James, Serena Williams and Tiger Woods, had over 7 billion brand impressions and created over 400 million social engagement interactions. Chernofsky discussed data around November performance noting that since November 2nd, Nike, Under Armour and Lululemon have outperformed the wider apparel category every week in terms of year-over-year store visit numbers. Shop Nike.com for clearance men's shoes, clothing and gear. Chernofsky believes while November marked a significant step back in terms of traffic to stores, much of that centered around the unique heights reached during a ‘normal’ holiday season and the resurgence of COVID cases. Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. Over 60 million customers across 25 countries participated in Member’s Day, a new event providing unique retail moments, first access to products, exclusive products and added rewards. The brand went from over 30,000 distributors down to a focus on 40 of them. Nike Stock. NIKE’s full-year sales were 6% below last year’s and gross margin was down slightly from 44.7% to 43.4%. In the fiscal year 2019, capex shrunk by 10% YoY to $1.1 billion. NIKE (NKE) Beats Q2 Earnings & Sales Estimates, Stock Down. ET by Jeremy C. Owens VF Corp. stock outperforms competitors despite losses on … In some cases, these cookies involve the processing of your personal data. I have over 25 years of experience in the retail industry across many functions including general management, marketing, operations, merchandising, buying, and human resources. Sales results from lululemon in Q3 and Nike’s Q2 results are very strong relative to the current retail environment. I have over 25 years of experience in the retail industry across many functions including general management, marketing, operations, merchandising, buying, and human. Matt Friend, executive vice president and CFO of Nike, Inc. The pillars of the plan included focusing on key cities, ramping up … Ethan Chernofsky, vice president marketing of Placer.ai, stated, “Nike visits had pulled within striking distance of 2019 levels by October with visits down just 1.9% year over year.” De-selecting these cookies may result in poorly-tailored recommendations and slow site performance. AMZN Nike asks you to accept cookies for performance, social media and advertising purposes. Is It To Preserve Workers’ Health Or Industry Profits? The results fell slightly short … There is strong demand coming from … View the latest NKE financial statements, income statements and financial ratios tailor advertising to your networks... Site, you agree to the customer is driving sales throughout the.. Climbed more than 17 % this year Fashion Institute of Technology, strategy. 1.1 billion season-to-date sales trends as compared to fiscal 2018 the best products, inspiration stories... 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