But the advent of digital fashion weeks has leveled the playing field dramatically, with mega brands and indie designers jockeying for eyeballs and engagement on screens of uniform size. For me, a lot of the best shows had a physical element, with or without an audience. Courtesy of Khaite. To that end, her agency, which will unveil a fashion VR experience this week, is currently working on six immersive experiences and only one involves a headset. The grandiose settings, listening to the music live, the energy you feel, and seeing the clothes in person speak to all of your senses — so videos needed to be really captivating in order to be effective and memorable. It’s a big step toward democratizing fashion weeks around the world. Inglês, for example, worked with Stuart Campbell, who has created VR art for Marvel and Disney. Another great approach was showing how the collections were made, with films that take you backstage and show the designer at work. Shows for The Fabric of Reality were meant to be like stepping into the mind of each designer, which goes beyond what traditional show notes can do, Drinkwater says. The industry, like the rest of the world, is reacting to the pandemic and our new circumstances with creativity and a new sense of compassion. Gap between big and small brands: Obviously big brands like Louis Vuitton and Prada used their resources to create incredible and innovative tech-based shows, but small brands also managed to do interesting things. This Tuesday, October 6, the Louis Vuitton house closed Paris Fashion Week Spring-Summer 2021 with an intimate show of 43 silhouettes, presented to 200 handpicked guests. It’s too early to tell if the technology will resonate or be broadly adopted, but the opening day was so popular, it crashed the servers hosting it, according to the venue, Museum of Other Realities. Top retailers, editors and creative directors weigh in on the brands that best used the digital medium. I appreciated both versions, but definitely missed the in-person interactions of fashion week. “So many of the experiences at digital fashion weeks have felt very flat, both in the content itself and the way in which it was viewed,” says Matthew Drinkwater, head of London’s Fashion Innovation Agency, which helped produce The Fabric of Reality. Comments, questions or feedback? And Moschino’s show was brilliantly entertaining with its recognizable puppet models and audience created by Jim Henson’s Creature Shop. Overall impressions: We have watched almost all digital fashion, mostly Milan and Paris. Front and back of house show runners, a head dresser and crew, an expert seamstress, key hair and makeup professionals, a crack audio visual company, a lighting company with prior experience doing fashion shows (essential), a sound designer who will work closely with the designer’s team on creating the perfect soundtrack, set fabricators, a great graphic designer and printing house, … Gap between big and small brands: In some ways, the switch to fashion weeks primarily being a digital-only experience is a huge advantage to the big brands. Who broke through: I still find the Jacquemus show from July to be one of the strongest examples of using the pandemic to one’s advantage in a way. TTSWTRS Virtual 360 show of “TECHNOLOGICAL SINGULARITY.” Who broke through: One great example of a smaller brand that managed to break through at NYFW was Jason Wu, who hosted a very limited and socially distanced rooftop show — also digitally presented. © Copyright 2020 - Penske Media Corporation. Cecilie Bahnsen offered us a very dreamy and moody short film in windswept lands. Last week, Helsinki Fashion Week events matched designers with tech firms demonstrating some surprising, new innovations. Or it should be. Without being the biggest players in the fashion system they have created a real buzz with a simple concept, impeccably executed. Courtesy of GCDS. See more ideas about fashion show, fashion show party, fashion. This recent virtual season proved that most designers harnessed the challenges and restrictions and actually found new and often better ways to express their collections than the traditional soldiers of fashion on a runway. 3D Fashion design is developed using software like VStitcher or DC Suite.VStitcher is a 3D fashion design software that builds virtual, true-to life garment visualisation with cutting-edge simulation technologies for the fashion industry. “The fashion industry, for as creative as it is, is a creature of habit. Jul 5, 2015 - Explore M. Dixon's board "Fashion Show Ideas" on Pinterest. It’s hard to compete with the Grand Palais, a massive tent in the Tuileries or La Samaritaine as a fashion show venue, and for that reason, Chanel, Dior and Louis Vuitton dominated the Internet with their spring 2021 displays. These large luxury brands were unique in choosing to present so many looks, as most of the smaller brands tended to have a significantly reduced number of looks in their collections. One of the films that stood out was “Amor Fati” by Marine Serre, which proved that the brand is here to stay. Smaller brands tended to gravitate towards lookbooks or audience-less shows that were a bit more intimate, but still captured the dynamic feels of each collection piece. The social media audience was impressed by Nensi Dojaka’s dresses while Maximilian Davis’ focus on “black elegance” resulted in British Vogue labeling him London’s new fashion star. His video gave us a sneak peek into his design and thought processes, which is why it resonated with me the most. The last collection that really stood out was Saks Potts’ paparazzi-style look book. There’s an entire ecosystem of a physical fashion show that can create a synergy that leads to a social media explosion. The European mega brands spent millions, and the U.S. independent brands spent a fraction of that. The creativity and quality of the fashion films definitely progressed [along] with the season. Gap between big and small brands: Most of the smaller brands either didn’t do anything significant or created much simpler presentations, much like digital look books. The social media audience was impressed by Nensi Dojaka’s dresses while Maximilian Davis’ focus on “black elegance” resulted in British Vogue labeling him London’s new fashion star. In general, I believe that the young age of the founders, who grew up and were formed in an already digital era, can, at this moment, help them emerge. Drinkwater thinks we are still at least five to 10 years away from digital clothing being commonplace. Courtesy of Brock Collection. Who broke through: The London Fashion East show, which showcases new designers who aren’t established enough to host their own show yet, made a bigger splash this year. Physical vs. Digital Presentations: Assessing Investments Through Milan’s Best Practices. It’s what works best, and at the end of the day, isn’t it the most obvious thing to show the clothes worn in their environment? “Shows have evolved to where it wasn’t just about selling items or looks. Halpern RTW Spring 2021 Bigger brands, despite the obvious challenges, were still able to pull together incredible runway productions, creating intricate and unique set-ups like we’ve seen in the past, with some even able to safely have press and VIPs in the audience. Also, the digital fashion show will pave the way towards a more democratic fashion industry. Absent that, I don’t need lavish productions. Boramy Viguier RTW Spring 2021 Attendees at the event, called The Fabric of Reality, could fly around her “runway” inspired by ocean creatures floating in space. A still from Balenciaga's summer 2021 pre-collection video. And Moschino’s show was brilliantly entertaining with its recognizable puppet models and audience created by Jim Henson’s Creature Shop. A technological effort that was very interesting and engaging. H99: Fashion shows are a traditional format for presenting new ideas and designs of how humans choose to present themselves. A partnership with Xbox to create a video game for young customers to purchase clothes. Mixed reality experiences are still largely unfamiliar territory, and not many own headsets, says Tamara Shogaolu, founder and creative director of mixed reality studio Ado Ato Pictures. Who broke through: Brock Collection, Christopher Esber, Peter Do, Altuzarra and Cecilie Bahnsen all put out videos that captured my attention by highlighting their clothing in a compelling way, and establishing a clear point of view in line with their brand identity. Fashion Digital Marketing: 12 Creative Ideas to Market Your Fashion Brand & Increase Sales Fashion digital marketing is one of the best ways to improve brand presence and sales, as well as increase brand awareness, and is easily trackable so that you can get immediate feedback and determine if a campaign is working. However, with this digital fashion show the fashion scene can be uniquely expressed through three-dimensional animation. 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