Instead of going to physical stores, consumers are spending more time shopping online. Much higher when compared to influencers with over 100,000 followers, who’s engagement rate is 1.1%. It is never too late to start your innovation journey and do not be overwhelmed by the multitude of different software’s and solutions. 3D and virtual reality technologies are taking giant strides with each passing year. With 3D vendors starting to work more closely together, allowing for future integrations, it will become easier to make multiple solution work together effortlessly. Another common misconception with fashion brands who are exploring the innovation scene is the believe they will find one tool that will solve all their problems. With more than a quarter of people worldwide falling in that category, digital adaptation and adoption are going to be more important than ever. Particularly millennials are shifting from offline to online, to such an extent that 2 out of 3 millennials prefer to shop for fashion online. A clever use of this data is through advanced data and analytic tools. … And let’s not forget that most brands are looking at 3D to replace non-visual tools and processes. The start of the B2C transition from physical to digital. Unless you are looking at a screen of course. One of the biggest games at the moment, Fortnite, earns millions of dollars selling virtual clothing, shoes and accessories for online characters. Awareness and adoption of innovative solutions in the fashion industry are gaining traction and will result in more widely available, less costly offerings. After your 3D library is in place, you can start thinking about store environments. This disruption is also evident in the fashion and apparel industry. It needs consumers, to adopt and use it en-masse. Any technology needs people. Now consumers are much more empowered and play a central role in deciding when and what should be produced. All rights reserved. This phase of digital disruption has not been good news for traditional players in the industry. Most innovations today, are adopted by big brands that are effectively pioneers in the fashion industry. Bear in mind that this piece of clothing cannot be worn, touched or even seen. Sustainable Designers Creating Disruption In The Fashion Industry Photo by Keagan Henman on Unsplash Sustainable fashion has been the new wave of the fashion industry, which is for the good as many fashion brands have stared to realise how fast fashion … They have already have seen a drop in their top and bottom lines in 2017. Online-only retailers are not only providing an online platform for selling fashion products, but they are also offering a great customer experience. According to retail think-tank Fung Global Retail & Technology, 6,985 retail stores across the US were closed in 2017 alone. Fashion Nova is ticking these boxes by tapping into its customers as influencers, re-gramming those posting with #novababe. If traditional fashion players want to survive, they will have to integrate new technologies, invest in adopting innovative business models, and engage consumers through different digital channels to provide an excellent shopping experience online. Building a 3D library of your garments is at the heart of digitizing your workflow. Fashion is one of the key industries that is currently being redefined by digital disruption. Virtual stores that merchandize themselves, virtual reality focus groups to gauge your 3D assortments and clothing that you will only be able to wear in the virtual space. Most fashion schools and universities offering fashion courses, offer 3D design in their curriculum or even as a bachelor or master program. This With digital data and trend analysis tools fashion retailers can personalize their offerings. What if we dedicated this intelligence to, let’s say, your merchandising efforts. British online retailer ASOS is also estimated to grow its sales at the rate of 25-30% this year. Whether you are a multinational or a boutique style vendor, there will always be a perfect match for you. How do you properly visualize a store environment that has never been created before and matches the avant-garde look and feel of the garments shown on the runway of fashion shows around the world? Especially in the beginning, when your company might not have the sufficient budget available to have everything made custom, having a generic 3D garment library and store environment, might be a smart move. Digital natives are born into a digital world where they have grown up surrounded by technology and have interacted with them from an early age, which gives them a better understanding of the digital landscape around them. Let’s walk through the different digital innovations needed to streamline the merchandising process in the fashion industry. A clever use of this data is through advanced data and analytic tools. Or for that matter of fact, even the traditional way of selling virtually and let your imagination run free. Walmart, on the other, hand is using AI to monitor product usage, replacement, and expiry. AI can predict fashion trends, and help fashion players in deciding when and what to sell. Application of advanced data tools can also help them modernize their supply chain and cut waste. The rest of us are mere digital immigrants, not quite as savvy as them. If this concept seems foreign or strange, ask any 12-year old if they have ever spent any of their allowance on virtual clothing, or so called ‘skins’, in one of their favorite video games. Another manufacturer of virtual reality headsets, HTC, takes things a step further with their new goggles — the HTC Vive Pro Eye. Online-only retailers have understood this trend, and are continuously adjusting their business models and offerings. Why not create a customer experience that will truly blow clients away? Engines like Unreal and Unity, or software like 3D studio Max, provide creatives with endless possibilities to create store environments that defy all logic and fully capture the creative genius of the brand. From a managerial perspective, it is paramount to recognize the importance of giving your employees time to learn. Sometimes it takes a while to recognize the value of something and adopting it. And now for the best part — auto merchandising. AI can predict fashion trends, and help fashion players in deciding when and what to sell. Disruptive innovation is a theory that has often … Take a good look at your current workflow and see where you could improve by digitizing and where you would like to start. May 15, 2020 Week in Fashion: Disruption The fashion industry is poised to use the COVID-19 disruption as the catalyst for an industry-wide overhaul. There is a reason we are no longer writing each other letters and instead use video calls and e-mail to communicate. H&M alone saw a 4% decrease in sales in its fourth fiscal quarter in 2017. So far, this should all sound straightforward to early adopters. They can predict consumer demand through digital data collection and analysis tools. Shifting almost entirely from physical to digital. In the future, if and when, neuroscientific measurement equipment related to brain activity and response, becomes more readily available, it will be a perfect tool to accurately and honestly gauge responses from customers and colleagues. To date, all technological innovations in the fashion industry did not disrupt but instead enhanced it. It’s time to make the transition from physical to digital. A platform like Dtail is already using algorythms and artificial intelligence to help their clients auto-merchandise their digitized 3D stores. Fashion players, who don’t incorporate AI into their operations, stand to lose. Game engines like Unreal or Unity or often used to create store interior and exteriors. Whether you are trying to find a ride on Uber, figuring out how to get to a certain location using Google maps, or sitting on an airplane artificial intelligence (AI) is all around us today. The virtual reality headsets that are omnipresent today are becoming more detailed, powerful and capable. On top of that, as a brand that is most likely just dipping its toe in the innovation pool, budget will be tight. India is increasingly a focal point for the fashion industry, reflecting a rapidly growing … Instead of going to physical stores, consumers are spending more time shopping online. Multiple independent forces are combining to change the dynamic of nearly every element of … 76/7710115 BerlinGermany. Particularly millennials are shifting from offline to online, to such an extent that. Nike recognized the value of 3D early on and went all in. Fashion is one of the key industries that is currently being redefined by digital disruption. Did you know that one the average flight, only seven minutes are reserved for the human pilots. At the basis of every fashion brand’s transition from physical to digital lies a solid 3D foundation. The Quest allows users to ditch their controllers and use their hands. So much so, in fact, that Forrester predicts the number of global online fashion buyers will reach approximately 911 million by 2022, making fashion the largest category of online buyers overall.. Manufacturers, suppliers and fashion brands are all moving towards 3D. By conventional calculations, the odds that fashion will continue trying to reduce its environmental impacts in the face of the coronavirus pandemic seem bleak. What garment should be folded, what color jacket should be in the front of the store and what percentage of you assortment needs to be sportswear? Combining neuroscience with 3D and virtual reality is indeed a very powerful combination that the Brands create 1:1 identical virtual copies of their store environments and their clothing collections. Throughout the … We discovered what challenges brands encountered when implementing innovations into their company. 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