Reebok will end its partnership with CrossFit when it expires later this year, Reebok said in a statement. Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. In the post, Royse shared a note she had sent to CrossFit HQ detailing why her gym would not be renewing its affiliate membership when their contract ended. Your response to the current movement to end systemic racism and police brutality is completely unacceptable and does not align with our values or beliefs,” the letter read. "This has been shocking, amazing, and beautiful. After CrossFit CEO Greg Glassman made an … Reebok has sponsored the CrossFit Games since 2011 and their contract was for ten Games, 2011 through 2020. Eight years into its 10-year partnership with Reebok, CrossFit Inc. is taking its brand partner to court. After CrossFit CEO Greg Glassman made an insensitive remark about George Floyd on Twitter yesterday evening, Reebok has ended its partnership with the organization. We’re so thankful for the strong bonds we’ve created with coaches, box owners and athletes around the world over the past 10 years. Reebok and hundreds of athletes have cut ties with CrossFit after founder Greg Glassman tweeted 'it's FLOYD-19' on Sunday in response to an Institute for Health Metrics and Evaluation tweet. “Our partnership with CrossFit HQ comes to an end later this year. Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ," a spokesperson for Reebok said in a statement. "Our partnership with CrossFit HQ comes to an end later this year. The contract is really interesting (if you’re into that stuff) and aside from the contractual lingo there are a lot of fascinating tidbits throughout the document. Reebok has been the exclusive outfitter of CrossFit and the CrossFit Games since 2011. Looks like your browser doesn't support JavaScript. Contact Ryan Brooks at ryan.brooks@buzzfeed.com. Do you understand that? Reebok has been the exclusive outfitter of CrossFit and the CrossFit Games since 2011. WordPress.com VIP. By linking to Reebok.com, you will have access to the internet's largest available inventory of Reebok sports & fitness products for men, women, and kids. Thanks to Crossfitters, Reebok saw a whopping 8,000 percent growth on social media in 15 months. In addition to our partnership with CrossFit, Reebok is also the official outfitter of the NHL. Ao continuar com a navegação em nosso site, você aceita o uso de cookies. In their statement to FN, Reebok continues: Here are the 10 things you didn’t know about the CrossFit-Reebok partnership. After the CrossFit CEO's tweet referencing George Floyd, Reebok, which has been the exclusive apparel sponsor of the CrossFit Games since 2011, ended its sponsorship early. I made a mistake by the words I chose yesterday. Reebok announced to Footwear News on Sunday that it has ended discussions about extending its partnership with CrossFit and will allow its relationship to come to an end this year. But you know what? Shoppe jetzt atmungsaktive Schuhe, Kleidung und vieles mehr. Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ. “We will fulfill our remaining contractual obligations in 2020. Reebok says it will end its partnership with CrossFit after it fulfills its current contract obligation as the title sponsor for the 2020 CrossFit Games. Sports footwear giant Reebok has decided to end its partnership with CrossFit Inc. later this year following an insensitive comment by the fitness organization's chief executive concerning protests against racial injustice roiling the US. It was a cognitive dissonance that was just too much.". We want to especially thank Dave Castro, Nicole Carroll, Andy Stumpf, Steve Weiss and Jimi Letchford, who were instrumental in ensuring Reebok was welcomed by the community, so that we could do our part to help more people improve their lives through fitness.”, Related @CrossFitCEO: "I, CrossFit HQ, and the CrossFit community will not stand for racism. We will fulfill our remaining contractual obligations in 2020." What doesn’t change is our commitment and dedication to CrossFitters and the passionate CrossFit community. “Our partnership with CrossFit HQ comes to an end later this year,” Reebok said in a statement sent to Footwear News. “Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ,” Reebok said in a statement. Shop Reebok's men’s & women's CrossFit shoes today. !” wrote user @AlinaDee. Reebok will end its partnership with CrossFit after it fulfills its current contract obligation as the title sponsor for the 2020 CrossFit Games. Linda Davidson / Washington Post via Getty Images, These Pictures Capture The Enormous Scale Of Protests After The Killing Of George Floyd. It just flies in the face of all of us who believe in human decency and compassion and supporting each other. Tia-Clair Toomey ‘saddened’ and ‘disappointed’ by CrossFit founder. Perhaps we're still in the honeymoon phase, but so far, so good. Reebok released the following statement after Glassman’s comments. Reebok ends partnership with CrossFit. The sportswear giant said in a statement: “Our partnership with CrossFit … "Even taking a small step to the right side of history is better than haphazardly napping on the wrong side of history.". Reebok’s statement, continued: “Our partnership with CrossFit HQ comes to an end later this year. Reebok ended its exclusive ten-year deal as the main CrossFit sponsor and licensee of CrossFit apparel. “Our partnership with CrossFit HQ comes to an end later this year. Entdecke den ultimativen Style und Komfort beim Workout mit der CrossFit Kollektion bei Reebok. Mr. You've let your politics warp you into something that strikes me as wrong to the point of being evil. "We will fulfill our remaining contractual obligations in 2020. Reebok Ends Partnership With CrossFit After Insensitive George Floyd Twitter Comment Click here to read the full article. After CrossFit CEO Greg Glassman made an … Free shipping on orders $49+. When a new partnership between CrossFit and Reebok was announced last November, it wasn't at all clear how this would affect the global CrossFit community -- and as a result, plenty of hand-wringing ensued. ", The announcement came after Glassman tweeted at the Institute for Health Metrics and Evaluation on Saturday, responding to a statement that "racism and discrimination are critical public health issues that demand an urgent response. Para saber mais sobre nossa política de cookies, acesse link. The fallout was fast, with Adidas AG-owned Reebok ending its 10-year-old partnership with CrossFit and updating its U.S. homepage in support of the ‘Black Lives Matter’ campaign. Reebok Uses City Bike Life as Inspiration for its 'Street Sleigh' Footwear and Apparel Range, On June 4, the Institute for Health Metrics and Evaluation posted a tweet stating, “Racism and discrimination are critical public health issues that demand an urgent response, wherever they occur.”, Glassman responded yesterday to the tweet: “It’s FLOYD-19.”, — Greg Glassman (@CrossFitCEO) June 6, 2020. With a rich history of corporate responsibility, Deckers Brands embraces a holistic approach to doing the right thing. “Our partnership with CrossFit HQ comes to an end later this year,“ Reebok said in a statement sent to The Morning Chalk Up.. “Recently, we have been in … Reebok said it would end its partnership with CrossFit Inc. once it fulfils its current contract obligation as the title sponsor for the 2020 CrossFit Games. Reebok ended its exclusive ten-year deal as the main CrossFit sponsor and licensee of CrossFit apparel. amp video_youtube Jun 7. bookmark_border. Toomey, who hails from Australia and is the three-time women's defending champion, says her future with CrossFit is unclear. Want to see more stories like this? The deal will not be renewed because of a tweet about George Floyd and the new coronavirus (COVID-19) pandemic. My heart is deeply saddened by the pain it has caused. Highlights of our affiliate program are: 7% commission on all sales In an email reply to Royse, which she also posted, Glassman disputed that it was the brand's responsibility to address the protests or Floyd's death. Reebok International Ltd., the Boston-based athletic gear and footwear maker, plans to drop a partnership with CrossFit Inc. And goodbye.”. “We will fulfill our remaining contractual obligations in 2020. We owe this to the CrossFit Games competitors, fans and the community. In addition to our partnership with CrossFit, Reebok is also the official outfitter of the NHL. 1. "I sincerely believe that quarantine has adversely impacted your mental health," Glassman wrote. Crossfit went from a global community to a far right conspiracist far right American enabling entity. After all, there's always reason to be wary of big corporate interests, right? Thank you for introducing me to fitness. "Reebok is really going full-bore, having opened up a CrossFit gym at Reebok HQ and hiring two elite CrossFit athletes as coaches for their staff", according to Kareem Mayan. BOSTON – January 21, 2020 — Today, Reebok officially announced its global partnership with Grammy nominated global superstar Khalid. ... BOXROX – Competitive Fitness Magazine is the world’s biggest online magazine for fans of CrossFit® and functional fitness. https://www.buzzfeednews.com/.../reebok-partnership-crossfit-george-floyd Thank you for introducing me to fitness. South China Morning Post. "Let’s be clear, your silence IS taking a stand. Following Glassman's tweets, Reebok said it would not renew its brand partnership with CrossFit. Reebok has also contributed the majority of prize purses for CrossFit Games podium finishers during their partnership. But you know what? Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. The sportswear giant said in a statement: “Our partnership with CrossFit … Reebok is committed to getting people to commit to fitness. Reebok said it would end its partnership with CrossFit Inc. once it fulfils its current contract obligation as the title sponsor for the 2020 CrossFit Games. By linking to Reebok.com, you will have access to the internet's largest available inventory of Reebok sports & fitness products for men, women, and kids. The move comes after CrossFit founder and … Adidas Is Releasing a Bold Green Colorway of Pharrell Williams’ Acclaimed Hu NMD Before Christmas, Aku Hunting Footwear Will Debut in North America in 2021, A Bape x Reebok Club C Is Coming Soon -- and There's One Place You Can Get a Pair. Reebok has also contributed the majority of prize purses for CrossFit Games podium finishers during their partnership. It was a mistake, not racist but a mistake. “We will fulfill our remaining contractual obligations in 2020. Powered by Story continues When a new partnership between CrossFit and Reebok was announced last November, it wasn't at all clear how this would affect the global CrossFit community -- and as a result, plenty of hand-wringing ensued. Want to read more articles like this one? From 2014 until this year , athletes weren’t even allowed to wear non-Reebok … Reebok International Limited (/ ˈ r iː b ɒ k /) is an Anglo-American footwear and clothing company that has been a subsidiary of German sporting goods giant Adidas since August 2005. Adidas' Acquisition of Reebok Was a 'Failure From the Start' -- Who Could Be Its New Owner? Reebok International Ltd., the Boston-based athletic gear and footwear maker, plans to drop a partnership with CrossFit Inc. ", In another reply to the tweet, Glassman told the institute: "Your failed model quarantined us and now you're going to model a solution to racism? Immediately after Glassman posted his tweet, the public backlash began. Boston, Mass. Reebok and gyms across the country have announced that they are ending their partnerships with CrossFit after the company's silence on police brutality and founder Greg Glassman's racist tweets about George Floyd's death. Reebok will end its partnership with CrossFit when it expires later this year, Reebok said in a statement. A Bape x Reebok Club C Is Coming Soon -- and There's One Place You Can Get a Pair Top coverage. "Our partnership with CrossFit HQ comes to an end later this year," Reebok said in a … Ryan Brooks is a politics reporter for BuzzFeed News and is based in New York. Saber mais sobre nossa política de cookies following Glassman 's response partnership after insensitive George Twitter. Reebok, CrossFit posted a statement on behalf of Glassman contract obligation the. Renew its brand partner to court now, '' Glassman wrote for fans of CrossFit® and functional.! Company 's CEO from athletes and gym owners on social media he said he already shared with members its! Now, '' Glassman wrote eight years into its 10-year partnership with CrossFit HQ comes to end! 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